Pane imwe nguva, mukati meguta rakabatikana, Nike aive nepfungwa yakashinga: gadzira nzvimbo iyo vanofarira shangu vaigona kuungana kuti vagadzire shangu dzavo dzekurota. Pfungwa iyi yakava iyo Nike Salon, inzvimbo inosangana hunyanzvi, tekinoroji, uye fashoni.
Sirogani inofananidzira "Just Do It" yakagadzirwa naDan Wieden, muvambi wekambani yekushambadzira Wieden Kennedy, kumusangano weNike mumakore gumi nemapfumbamwe makumi masere nemasere. Kurudziro yemutsara uyu yakabva kune isingatarisirwi. Wieden akafemerwa nemashoko ekupedzisira aGary Gilmore, mhondi yakabatwa nemhosva. Asati aurayiwa, Gilmore akati, "Ngatizviite." Wieden akashandura izvi ku "Just Do It," uye yakava imwe yezvinyorwa zvakakurumbira munhoroondo yekushambadzira, kutora mweya wekutsunga uye chiito icho Nike aida kusimudzira.
Fungidzira uchifamba munzvimbo yakashongedzwa, yemazuva ano yakazadzwa nehunyanzvi hwekugadzira shangu. PaNike Salon, vatengi vanokwaziswa nenyanzvi dzine hushamwari dzakagadzirira kuvatungamirira kuburikidza nekugadzira shangu dzavo dzakakwana. Uchishandisa 3D scanning tekinoroji, salon inotora iwo chaiwo zviyero zvetsoka dzako, ichiva nechokwadi chekukwana kwakakwana nguva dzese. Sarudzo hadziperi, kubva pamatehwe emhando yepamusoro uye zvinhu zvinogara zvichienda kune murarabungu wemavara uye mapatani.
Zvino, ngatiidzoserei kwatiri, LANCI SHOES. Kuno kufekitari yedu kuChina, tine hunyanzvi mukugadzira shangu dzematehwe dzechirume dzemhando yepamusoro nematehwe. Kungofanana neNike Salon, isu tinotenda musimba rekugadzirisa uye hunyanzvi hwehunyanzvi. Boka redu revanyanzvi vane hunyanzvi vanoshanda nesimba kugadzira shangu dzisingangotaridzi zvakanaka chete asiwo dzinonzwa dzakakura.
Nekusanganisa hunyanzvi hwechinyakare nehunyanzvi hwazvino, tinova nechokwadi chekuti shangu imwe neimwe yatinoburitsa inosangana nemhando yepamusoro yekunyaradza nekusimba. Kunyangwe iwe uchitsvaga yemhando yepamusoro shangu yedehwe chiitiko chepamutemo kana sneaker ine fashoni yekupfeka kwemazuva ese, takakufukidza.
Iwo mweya weNike Salon — hunyanzvi, hutsva, uye kuzvipira kune kugona — unoenderana zvakanyanya nehunhu hwedu pachedu. Isu tinodada kuve chikamu cheindasitiri inogara ichisundira miganhu yezvinogoneka mune shangu. Kungofanana neNike, tinotenda mukuita zvinhu zvakasiyana, mukupa chimwe chinhu chakasiyana kune vatengi vedu. Uye pafekitori yedu, isu tinofemerwa neiyi ethos imwechete. Nekugadzira shangu dzematehwe dzevarume uye sneakers dzinobatanidza tsika neutsva, tiri kuunza zvakakosha zveNike Salon kuhupenyu mupeya yega yega yatinogadzira.
Nguva yekutumira: Aug-02-2024
