Hi, ndini ndakavamba brand yebhutsu dzevarume. Ini ndaitya kwazvo kugadzirwa kwetsika - kugadziridzwa kusingaperi, kusanzwisisana kwezvakatemwa, uye mhando isina kuenzana zvakapotsa zvaita kuti ndisiye. Ipapo, ndakawana Lanci. Nhasi, ndinoda kutaura nezvekubatana kwangu naLanci, uye iwe unogona kudzidza zvakawanda pamusoro pekushanda kwandakaita navo kugadzirisa shangu dzevarume vepamusoro uye chii chinoita kuti boka ravo rekugadzira rive rakasiyana.
Kutanga, ndakatumira zvimwe zvidhori zvakafemerwa nemabhutsu ebasa rekare uye sneakers dzemazuva ano. Kutengesa kwavo kwakandibata mukati memaawa mashoma. Saka, ndakatanga kusangana nevatengesi veLanci nevagadziri kuti tikurukure zvese uye kushandura mifananidzo yangu kuita zvirongwa zvinogoneka.
Vakabva vandiratidzaraibhurari yakapfuma yezvinhu,uye ndakasarudza Italian calfskin ine yakasimba eva sole uye ndaida logo yangu kudhindwa parurimi uye chete. Mugadziri haana kungorumbidza dhizaini yangu chete, akatiwo, "Iri dehwe rinoshanda nemazvo, asi funga kushandisa dehwe rebrashi kuti ubate zvakanyanya."
Vakandiratidza nzira dzakasiyana-siyana dzekugadzira logo yeshangu-ndakasarudza embossing nekuti yainzwa yakasununguka pakubata uye yakasarudzika. Awa imwe gare gare, vakanditumira mufananidzo-wechokwadi mockup ndizvo chaizvo zvandaida.
Mumazuva maviri, mutengesi akanditumira mapikicha nemavhidhiyo emhando yandaida, asi kwete mumatehwe andakasarudza, asi mune generic material. Sei? Vakaita shanduro yekutanga nezvinhu zvakanyanya nyore uye vakandikumbira kuti nditarise chete pane chimiro cheshangu. Ndakakurudzira zvinhu zvitatu zveshangu yekupedzisira, uye ivo vakazviita imwe neimwe, kusanganisira kuwedzera bhokisi rezvigunwe nekusimudza instep. Vagadziri vavo havana kumbobvunza maonero angu zvisina basa, uye ini ndakagadzirisa shangu kekupedzisira katatu, nguva yega yega ndichiswedera kune mhedzisiro yandaida.
Kamwe chimiro cheshangu chakatemwa kuve chakakwana, vakaita sampuli nedehwe reItaly randakasarudza uye EVA chete. Izvi zvakachengetedza yakawanda yemuenzaniso kugadzira nguva, kuderedza kurasikirwa kwezvinhu, uye pakupedzisira kudzikisa mitengo yangu.
Vasati vatumira, timu yavo yakatumira mavhidhiyo eHD - achiswedera mukati pakusonanidza, achichinjisa sole, achitenderedza shangu muchiedza chechisikigo. Ndakaona kakanga kari pasole. Vakaigadzirisa mukati meawa 24 uye vakatumira zvakare vhidhiyo. Hapana kufungidzira.
Samples dzakasvika mumazuva manomwe. Chokwadi? Ukobvu hweganda, manzwiro ega, uremu - mufananidzo unotora 90%, chinhu chaicho chinotora 150%. "Shangu chaiyo iri nani pane mufananidzo" (Shangu chaiyo iri nani pane mufananidzo).
Mugadziri anozviti "muvambi":
Havangoiti chete, asiwo vanobatana. Pandakaronga "zvese zvechinyakare uye zvakareruka", ivo vakakurudzira EVA uye soles dzerabha. Kufunga kwavo kwakasimba kwakasimudza chiono changu.
Kudzokorora kuri nyore:
Iyo chete yakagadziriswa katatu, pasina kugomera. Vakangoti: "Ticharamba tichivandudza kusvika yave yaunofarira." Yese email inosanganisira mapikicha ekufambira mberi - hapana kumhanyirira kugadzirisa.
Batch consistency = kuvimba:
Mushure mezvikwata zvina zvemirairo, peya yega yega inopindirana nemuenzaniso. Hapana kurasikirwa muhutano. Vatengi vangu vanonzwa kuenderana.
Lanci inogadzira shangu dzechinyakare zvishoma zvezvinotyisa. Maitiro avo anokurumidza, akajeka, uye anotsigirwa nevagadziri vanozobata brand yako seyavo. Ini ndinoita zvinopfuura kungovakurudzira - mukurumbira wemhando yangu zvinoenderana nemhando yavo.
Nguva yekutumira: Jun-18-2025
